Professional store
Ótica House
Web e-commerce focused on catalog, funnel clarity and the VTEX platform.
Problem
A store has to balance showcase, performance and a funnel the customer understands. A ready-made platform does not remove journey and interface work.
My role
Frontend development and evolution of browsing and purchase flows.
Solution
VTEX interfaces, component organization and attention to the purchase funnel.
Impact
An operational store with browsing and purchase journeys. Conversion rate is not published here.